The Best, Just Got Better!

Never a company to rest on its laurels and always pushing the boundaries of human performance enhancement through sports supplementation to the absolute limit, BSN has remained committed to innovation, and to producing the best products in the world for the last 7 years. Over the course of those 7 years, BSN has carved out its own unique position as the sports nutrition industry’s ultra-premium brand with products relied on by a who’s who of the bodybuilding, fitness and sports world. The likes of 8-Time Mr. Olympia and the world’s greatest bodybuilder Ronnie Coleman, cover model and TV personality Alicia Marie, the “PHENOM” and future of bodybuilding Trey Brewer, genetic wonder Brandon the “PRODIGY” Curry, pro martial artist/actor Julien Greaux, U.S. Masters National Champion cyclist Antony Galvan and professional beach volleyball player Ty Loomis all rely on BSN products to do what they do best – Finish First™! BSN’s place atop the sports nutrition mountain is further exemplified by BSN’s recognition as the 27th fastest growing private company in America and showcased by the fact that the BSN brand, labels, advertising and most notably, its products have won numerous consumer-voted sports nutrition industry awards over the course of the last three years, including an unprecedented, and industry high 7 awards in 2007. This was all made possible because of BSN’s position at the forefront of industry development and a relentless commitment towards producing the most novel physique and performance enhancing supplements for athletes. It’s this same position on the cutting-edge and adherence to the same never-ending commitment to push the envelope of human performance to its absolute human limit that has led to the development of BSN’s newest breakthrough milestone innovation, the AVPT Multi-Action Matrix.


BSN Products

Axis-HT Highlights:

  • Multi-dimensional formula helps maximize natural (endogenous) testosterone production
  • Enhances muscle fullness, strength and performance
  • Intensifies training aggression and tolerance to pain
  • Supports healthy cholesterol levels
  • Improves recovery and resistance to illness
  • Stack with NITRIX®, N.O.-XPLODE™ and CELLMASS® to create THE FIGHT STACK™
  • Axis-HT Benefits:

  • Increases physical performance and stamina
  • Increases sex drive; libido-enhancing properties
  • Naturally increases testosterone levels - not a prohormone; ideal for men aged 25 and over who have experienced a dip in their natural testosterone production
  • Enhances muscle and connective tissue repair; helps recovery
  • ZMA blend helps enhance R.E.M. sleep; ideal for busy executives who train after work and have a difficult time getting to sleep afterwards
  • Product Specs:

  • Function: Pro-Testosterone Amplifier
  • Size/Count: 120 count
  • Form: Tablets
  • Minimal Cycle Length: 6 weeks
  • Optimal Cycle Length: 12 weeks
  • Suggested Cycle Off Length: 4 weeks
  • N.O.-Xplode Highlights:

  •  Training energy, motivation and intensity
  •  Mental alertness and focus
  •  Muscle fullness, vascularity and pumps
  •  Strength, power, endurance and work capacity
  •  Resistance to muscular fatigue
  •  Healthy Nitric Oxide (N.O.) levels; blood flow and delivery of oxygen and nutrients to muscle tissue
  • N.O.-Xplode Benefits:

  • Maximizes training intensity, energy and motivation for any athletic activity, or fitness regimen
  • Enhances mental focus and acuity; helps establish mind-muscle connection during physical activities and sporting events
  • Increases resistance to muscular fatigue, power output and overall work capacity
  • Elevates blood flow and delivery of oxygen and nutrients
  • Zero sugar; ideal performance and energy igniter for low carb diets
  • Product Specs:

  • Function: Pre-Training Igniter
  • Size/Count: 1.81 lbs.
  • Form: Powder
  • Minimal Cycle Length: 6 weeks
  • Optimal Cycle Length: 12 weeks
  • Suggested Cycle Off Length: 4 weeks
  • Cellmass Highlights:

  • Use post-training & nighttime to accelerate recovery, mass gains and performance increases: Users report "The CELLMASS® you take today is the CELLMASS® you feel tomorrow!"
  • Rapidly re-loads muscle cells with creatine, phosphocreatine, glutamine, phosphates and electrolytes
  • Contains 4 new-age creatine analogs
  • Fortified with Cinnulin-PF® for greater muscle insulin sensitivity; Found to reduce body fat in obese subjects
  • Mixes instantly; tastes delicious and refreshing
  • Contains Glutamine-Alpha-Ketoglutarate for muscle cell volumization and recovery support
  • Cellmass Benefits:

  • Improves muscular endurance and energy; ideal for weekend warriors who want to get the most out of their workouts or sports
  • Increases resistance to fatigue and improves stamina
  • Activates muscle recovery and repair after weight training workouts or participation in physically intense sports
  • Helps replace electrolytes lost during extended sporting events
  • Enhances muscle fullness, hardness and tone
  • Product Specs:

  • Function: Post-Training/Nighttime Mass & Recovery Activator
  • Size/Count: 1.41 lbs
  • Form: Powder
  • Minimal Cycle Length: 6 weeks
  • Optimal Cycle Length: 12 weeks
  • Suggested Cycle Off Length: 4 weeks